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The image of the fitness industry kinda sucks.
It's partially the fault of big money businesses getting involved in the current trendiness of exercise but for the most part it's the fault of the people who work in fitness. The gyms and the trainers - I include myself in that, I've definitely been part of the problem in the past.
Everything is so focused on looking a certain way.
We advertise 6 packs, firm butts, pecs and sex appeal that oozes from every pore.
Adverts show new technology trainers, t-shirts, ab trainers, classes and all filled by sexy young things, all ripped and shredded and perky.
What's wrong with this is that it completely misses the point of what health and fitness is truly about.
It's not about showing of.
It's not about the outfit you where.
Or what gym you're a member of.
It's about making a solid base to your life so you can go and do all the other things you enjoy.
So you can perform to your best potential not just in the gym, but in your work, with your pals, in your relationships hell, even in the bedroom boom chicka wah wah.
This weekend I received the crappy news that a friend had suffered stroke in addition to this other friends and family are dealing with cancer, my dad and father in law are type 2 diabetic.
Add to this the people I meet or hear of through my work on a weekly basis who are close to a diabetes diagnoses, living with bad backs, bad knees, depression and all kinds of reproductive problems.
Shit does, can and will get real.
With a number of health issues there is a genetic component. Some people unfortunately have a greater predisposition for nasty things to happen.
But everyone has the ability to enhance their quality of life and that is exactly what training and nutrition is truly about, they're life enhancers.
Getting a six pack is great, get your firm sexy swag on is all cool. It's not vacuous to want these things.
But it's also ok to not be fussed about these things.
It's cool to be more focused on having energy to play with your kids, to wake up and actually want to face the day and enjoy it.
It's also ok to future proof yourself.
Like it or not you're gonna get old - that is if you're lucky enough to stick around.
I'm gonna put a proper downer on things now, but being middle aged and a elder person is going to take up more of your years than being a teenager or twenty something.
Good nutrition and exercise are essential if you want to get the most out of your time on this mortal coil.
It will help you dodge the big C.
Keep ya'll sexy.
Avoid heart disease.
Help injuries heal.
And prevent aches and pains.
It isn't just about abs.
It's about your life.